i4 Sales Performance Sales and Bid Excellence
i4 Sales PerformanceSales and Bid Excellence

Managing the Bid

A full Bid Management service comprises:

  • A Bid Manager for the duration of the bid period (full or part time)
  • Best practice bid planning and production processes
  • Guidance through key stages:
    • Win strategy formulation
    • Opportunity qualification for bid/no-bid decision
    • Kick-off meeting
    • Competitor analysis (black hats)
    • Storyboard reviews
    • Pricing to Win
    • Red team review
    • QA and production.

The resources you will need to bring to the bid include:

  • Sales guidance on win strategy
  • Technical solutioneer(s)
  • Project delivery solutioneer(s)
  • Commercial deal designer(s) and legal advisor(s)
  • Administration staff for production and dispatch/delivery logistics.

The Government Commitment to SMEs

The UK government aspires to procure 33% of its goods and services from small and medium-sized enterprises (SMEs). 

Sounds good, but it can be daunting for those new to public sector bidding, who do not understand procurement rules and fear the red tape. 

If you need help, contact sarah@i4salesperformance.co.uk

Contact Us

Please contact us on the following phone number with any questions or to make an appointment:


+44 (0) 7854 051979


Please also use our contact form.


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