Deeper Dives

Inspired by people or publications, the articles in this section explore topics that complement sales and bid best practice.


This three-part series on empathy is drawn from the book "Empathy - why it matters, and how to get it by Roman Krznaric:

The Ethos, Pathos, Logos article is taken from Aristotle's three persuasive appeals and considers how to apply them to the art of proposal-writing.


 Lifting the Curse of Knowledge explores what Steven Pinker describes as: "the difficulty of imagining what it's like for someone else not to know something that you know."


C is for Persuasion looks at how Connecting with your customer, building Credibility and writing Consistently and with Clarity make for a powerful and compelling formula on the page.


Let Me Tell You a Story looks at how Pixar storytelling techniques and principles apply to winning proposals.



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The Government Commitment to SMEs

The UK government aspires to procure 33% of its goods and services from small and medium-sized enterprises (SMEs). 

Sounds good, but it can be daunting for those new to public sector bidding, who do not understand procurement rules and fear the red tape. 

If you need help, contact

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+44 (0) 7854 051979

Please also use our contact form.


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