Inspired by people or publications, the articles in this section explore topics that complement sales and bid best practice.
This three-part series on empathy is drawn from the book "Empathy - why it matters, and how to get it by Roman Krznaric:
The Ethos, Pathos, Logos article is taken from Aristotle's three persuasive appeals and considers how to apply them to the art of proposal-writing.
C is for Persuasion looks at how Connecting with your customer, building Credibility and writing Consistently and with Clarity make for a powerful and compelling formula on the page.
Let Me Tell You a Story looks at how Pixar storytelling techniques and principles apply to winning proposals.
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The UK government aspires to procure 33% of its goods and services from small and medium-sized enterprises (SMEs).
Sounds good, but it can be daunting for those new to public sector bidding, who do not understand procurement rules and fear the red tape.
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