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Deeper Dives

Inspired by people or publications, the articles in this section explore topics that complement sales and bid best practice.


This three-part series on empathy is drawn from the book "Empathy - why it matters, and how to get it by Roman Krznaric:

The "Ethos, Pathos, Logos" article is taken from Aristotle's three persuasive appeals and considers how to apply them to the art of proposal-writing.


The Government Commitment to SMEs

The UK government aspires to procure 33% of its goods and services from small and medium-sized enterprises (SMEs). 

Sounds good, but it can be daunting for those new to public sector bidding, who do not understand procurement rules and fear the red tape. 

If you need help, contact sarah@i4salesperformance.co.uk

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