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Deeper Dives

Inspired by people or publications, the articles in this section explore topics that complement sales and bid best practice.

 

This three-part series on empathy is drawn from the book "Empathy - why it matters, and how to get it by Roman Krznaric:

The Ethos, Pathos, Logos article is taken from Aristotle's three persuasive appeals and considers how to apply them to the art of proposal-writing.

 

The Curse of Knowledge explores what Steven Pinker describes as: "the difficulty of imagining what it's like for someone else not to know something that you know."

 

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The Government Commitment to SMEs

The UK government aspires to procure 33% of its goods and services from small and medium-sized enterprises (SMEs). 

Sounds good, but it can be daunting for those new to public sector bidding, who do not understand procurement rules and fear the red tape. 

If you need help, contact sarah@i4salesperformance.co.uk

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References

Click on Winning Performances to see what success looks like at i4.

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