"​​Sarah has helped us to understand the ins and outs of professional selling and bidding. She has advised us how to use structure and discipline so we are better focused and much more efficient with our precious resources. Always positive, pragmatic and patient, Sarah is an ideal consultant to help smaller businesses understand how to build their business development functions."

 Dave James, MD, Ascentor


"Sarah and I worked on a business plan for a medically focused social enterprise. At all stages of the process she demonstrated high degrees of professionalism, integrity and attention to detail. She combines structure and process with flair and creativity, whilst clearly being able to understand new products and markets. Critically, she also has the ability to effectively manage and influence a diverse and disparate set of stakeholders, in a balanced, effective and engaging way. I would have no hesitation in recommending Sarah as a trusted colleague, service provider or business partner."

Graham Hodgkin, Signpost Advisors


"Sarah delivered exactly what we needed her to do [winning bid for Cambridge University recruitment] and was a joy to work with along the way. I would certainly recommend Sarah to anyone who was looking to engage the services that she has to offer."

Sarah Flack, Owner, Ann Pettengell Recruitment


"Sarah is a value- adder: she participates energetically in every conversation and seeks to bring clarity and avoid false consensus. She is thoughtful, provocative and challenging but without ever losing the sense of humour which is her hallmark."


Tim Barnsley, Managing Partner, Channel Dynamics


"Sarah has revolutionised the way we plan and execute bid management and writing at Nexor. Her ability to understand an ITT, work through the win strategy, organise the team and keep them on schedule is exemplary."


Steve Kingan, CEO, Nexor Ltd


"Sarah is a delight to work with. Her very strong goal orientation and upper level management ability naturally encourage those around her to be on their best game. I found her to be blessed with a rare combination of high intelligence, high energy and an excellent sensitivity to the nuances and needs of those around her. In every circumstance her analysis of difficult situations, creation of development plans, and mentoring ability are balanced and team oriented, gaining the respect of her colleagues as a leader of the utmost integrity."


John McLeod, Principal Consultant/Executive Coach, PMP Corporate


Privacy Policy

i4 takes your privacy seriously and will never disclose, share or sell your data without your consent, unless required to do so by law. To view our full policy, please click here.

iis Cyber Essentials certified.

The Government Commitment to SMEs

The UK government aspires to procure 33% of its goods and services from small and medium-sized enterprises (SMEs). 

Sounds good, but it can be daunting for those new to public sector bidding, who do not understand procurement rules and fear the red tape. 

If you need help, contact sarah@i4salesperformance.co.uk

Contact Us

Please contact us on the following phone number with any questions or to make an appointment:

+44 (0) 7854 051979

Please also use our contact form.


Click on Winning Performances to see what success looks like at i4.

Print Print | Sitemap Recommend this page Recommend this page
© i4 Consultancy and Design Limited 2020