i4 Sales Performance Sales and Bid Excellence
i4 Sales PerformanceSales and Bid Excellence


Do you like my company image - "The Dance of Light"?


If so, you'll like working with me.


I chose the image because bidding is like choreography - you bring together a group of skilled people for a fixed period of time, you apply a carefully designed sequence of action with creativity and flare, and you achieve a winning performance. I can help you understand the choreography of bidding. 


The backcloth to bidding is the sales process - I can help you understand process structure and discipline to optimise your sales function.


Read more... About.


And please note the Privacy Policy for this website - I'd love you to browse further, so please keep going if you're happy with the policy.


Image by: I dedicate this creation to you all dream makers...realeoni. Courtesy Getty Images

Helping you win more business


Do you need to increase your revenue?

Do you need to improve your business development processes ready for growth?


Applying best practice can help you with either or both. And I can help you. I do this in a pragmatic and affordable way. If you are concerned about any aspect of your ability to respond to PQQs, ITTs and RFPs, or write grant funding applications or business plans, read more about how my Bid Excellence services can help. If you are concerned about any aspect of your sales performance, read more about how my Sales Excellence services can help. 


If you are a Small-Medium Enterprise (SME), charity or social enterprise, you will find me affordable.


So, whether you are selling to the public sector or the private sector, you can rely on i4.


Click on Winning Performances to see what success looks like at i4.


The Government Commitment to SMEs

The UK government aspires to procure 33% of its goods and services from small and medium-sized enterprises (SMEs). 

Sounds good, but it can be daunting for those new to public sector bidding, who do not understand procurement rules and fear the red tape. 

If you need help, contact sarah@i4salesperformance.co.uk

Contact Us

Please contact us on the following phone number with any questions or to make an appointment:


+44 (0) 7854 051979


Please also use our contact form.


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