Testimonials

Customer quotes

“Sarah is our ‘go to’ consultant for our competitive bid management and tender response activity. She is happy to be a flexible time and cost resource who we can spin up fast when we need her and pull back during quieter periods. As a past Sales Director, she has all the commercial acumen to know what our clients are looking for whilst having contemporary qualifications and industry accreditations. This makes her highly effective in this critical role.

Sarah behaves like part of the team but is not averse to ensuring, diplomatically, that all the team on an large bid are meeting their deadlines and delivering on their required actions. Her independence and fresh perspectives on win strategies helps Esri UK focus on customer requirements and not simply our product portfolio. She is increasing our win ratio by her diligence and professionalism whilst helping us manage our costs in a flexible and transparent way.”

Tim Welch, General Manager, Esri UK

“From the outset, Sarah injected energy and insight into our bid management process. Sarah has that rare combination of subject matter mastery alongside a highly pragmatic approach. She utilises her experience as a senior sales and marketing professional as well as a bid management expert to great effect.

Sarah has a phenomenal work-rate and sets high expectations of our teams too. This has contributed very positively to our overall effectiveness. She manages to occupy the dual roles of external adviser and team player with aplomb and this makes her a very popular member of our response teams.

What I value most about Sarah is her relentless pursuit of continuous improvement, both at a personal level and in terms of our company’s performance. Without doubt, we have experienced commercial success as a direct result of Sarah’s contributions.”

Adrian Leer, MD, Triad Group plc

“Sarah has helped us to understand the ins and outs of professional selling and bidding. She has advised us how to use structure and discipline so we are better focused and much more efficient with our precious resources. Always positive, pragmatic and patient, Sarah is an ideal consultant to help smaller businesses understand how to build their business development functions.”

Dave James, MD, Ascentor

“Sarah and I worked on a business plan for a medically focused social enterprise. At all stages of the process she demonstrated high degrees of professionalism, integrity and attention to detail. She combines structure and process with flair and creativity, whilst clearly being able to understand new products and markets. Critically, she also has the ability to effectively manage and influence a diverse and disparate set of stakeholders, in a balanced, effective and engaging way.

I would have no hesitation in recommending Sarah as a trusted colleague, service provider or business partner.”

Graham Hodgkin, MD, Signpost Advisors

Writing, coaching, training, presenting...

“As Editor of 'Winning Edge' magazine, the journal of the Institute of Sales and Management (ISM), I have been delighted to turn to Sarah as a leading authority on sales proposals. She has been a regular contributor to the magazine for several years, covering a range of key themes around proposal-making, and has always provided readers with first-class advice. Her many feature-length articles have invariably been informative, practical, entertaining and immaculately written and presented. Alongside her in-depth subject knowledge, she is also 100% reliable. Sarah is truly a joy to work with – and an editor's dream!”

Tom Nash

Consultant Editor

Winning Edge

“Sarah is the best mentor one could ever hope for when pursuing the APMP Practitioner certification. Her great advice, dedication and constant support laid the foundation of my accomplishment and for this I will be forever thankful.

Without a doubt, Sarah’s vast expertise and experience can help individuals but also companies achieve great success. Really proud of being your trainee.”

Horia Duca

Bid Manager,

Shipley Romania

“Sarah is a business winning professional and a fantastic trainer, who combines in depth knowledge of bid industry best practices and long experience in sales and management. I had the chance to attend to her training on “Writing Winning Proposals” training and at APMP events on “Persuasion” and “Engaging with Empathy”. I have never been disappointed by her passionate, engaging and dynamic sessions.”